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History

Our journey of improving lives together
Selective Surgical was established in 1996, and began as a small niche market company supplying products from W. Lorenz Surgical (now Zimmer Biomet CMF & Thoracic) to the Maxillofacial surgery field.

To this end, we are continuing to honour our commitment to provide quality and innovative products to healthcare professionals to help patients live better lives.
Awarded the Best Distributor by W. Lorenz Surgical.
Established a new division for Neurosurgical products.
Large investment into the new Cardiothoracic division.
Awarded 2 Prizes at ProMed Instruments Global Sales meeting.
Start

1996

1997

Award
Selective Surgical was established.
New owners

2005

2009

New division
Selective Surgical was sold to present owners Mr Melvill Priest and Mr Dennis Tewson.

2012

Award

2015

New division
Awarded “Sales Channel Partner of the Year” By Biomet Microfixation.

2019

Award

2019

Award
Selective Surgical receives 3 international Zimmer Biomet awards.
Selective Surgical Neuro division

Established the Neuro division

2009

Selective Surgical hired a product manager for the Neurosurgery division as well as signing a distribution agreement as sole supplier for PRO Med Instruments Gmbh (now Black Forest Medical Group) to supply the prestigious DORO neurosurgical headrest system. 

Large investment into the new Cardiothoracic department

2015

Selective Surgical made a strategic move to align with the direction of its principal supplier “Zimmer Biomet” and appoint a product manager for the newly formed Cardiothoracic division.

Selective Surgical makes a large investment into products and stock for this new division.

Selective Surgical Cardio division
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2019 : Selective Surgical receives numerous international awards

ProMed Instruments:

 

Quota Buster

Top 10 Distributors

Zimmer Biomet:

 

Best Dollar Growth – Europe.

Best Percentage Growth – Europe.

Distributor Sales MVP of the Year – International

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View our Craniomaxillofacial, Neurosurgery and Cardiothoracic products

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